Nur Aysah Abbas

Hello, I'm Aysah

Ready to help the business to reach suitable ​audience with on-point marketing effort

Educational

Background

My Work Experiences

SEM Specialist Intern

(Dec 2021 - July ​2022)

Performance ​Marketing Intern

(July 2022 - Oct 2022)

Ads Optimizer

(Jan 2023 - present)

Skills

Notable Projects

Google Search Ads - Google Display Network -

Google Video (YouTube) - Google UAC (App Campaign) - ​Facebook Ads - TikTok Ads - Google Analytic -

Google Tag Manager - Google Data Studio

Past Clients & Current Partner

Property

Application

Technology

E-commerce

Consultant

Design

Edu

Consultant

Broker/

Investment

Manufacturing

01

Objective:

Google Search Ads(SEM) - Pondok Indah Golf Apartment

(Doxa Creative & Digital Agency)

Handling apartment client and running SEM campaign to collect leads who likely will rent an apartment. The other KPI is low cost per lead.

Actions:

• Manage Google search campaign
• Create conversion tracking using Google Tag Manager
• Monitor and optimize the daily results if needed
• Search term optimization by adding negative keywords and new keywords to ​relevant ad group
• Create split test ads every month and evaluate the result
• Create ad extension
• Monitor and adjust the pace of budget and bidding based on the result if needed
• Budget management
• Closely analyze the keywords' quality score and improve it if needed
• Evaluate other metric include location, device, schedule and adjust relevant ​items if needed
• Do experiment to test different bidding strategy
• Create monthly report on Google Data Studio (Looker Studio)

Results:

• Conversion increased by 200% and cost per conversion decreased ​by 80%
• Click up by 78% and CPC down by 32%
  

02

Objective:

Actions:

Results:

• Manage Google display campaign and set up each ad group based on different targeting
• Create conversion tracking using Google Tag Manager
• Monitor and optimize the daily results if needed
• Always testing different audiences to target and optimize based on the result
• Placement optimization. Always check to exclude irrelevant placement where the ad showed
• Create split test ads every month and evaluate the result
• Monitor and adjust the pace of budget and bidding based on the result if needed
• Budget management
• Do experiments to test different bidding strategy
• Create a monthly report on Google Data Studio (Looker Studio)

• Conversion increased by 82% and cost per conversion decreased by ​43%
  

Handling apartment client and running GDN campaigns to collect leads who ​likely will rent an apartment. The other KPI is low cost per lead.

03

Objective:

Google Search Ads(SEM) - VIS Cleaning

(Doxa Creative & Digital Agency)

Handling client of supplier cleaning tools to collect leads who likely will rent an apartment. The other KPI is low cost per lead.

Actions:

• Manage Google search campaign
• Create conversion tracking using Google Tag Manager
• Monitor and optimize the daily results if needed
• Search term optimization by adding negative keywords and new keywords to ​relevant ad group
• Create split test ads every month and evaluate the result
• Create ad extension
• Monitor and adjust the pace of budget and bidding based on the result if needed
• Budget management
• Closely analyze the keywords' quality score and improve it if needed
• Evaluate other metric include location, device, schedule and adjust relevant ​items if needed
• Do experiment to test different bidding strategy
• Create monthly report on Google Data Studio (Looker Studio)

Results:

• Conversion increased by 84.29% and cost per conversion decreased ​by 54.78%
• Conversion rate up by 74.81%
  

04

Objective:

Google Search Ads(SEM) - ICA UPS

(Doxa Creative & Digital Agency)

Handling Suppliers and Distributors of UPS clients and running SEM campaign to collect leads who likely to buy UPS. The other KPI is low cost ​per lead.

Actions:

• Manage Google search campaign
• Create conversion tracking using Google Tag Manager
• Monitor and optimize the daily results if needed
• Search term optimization by adding negative keywords and new keywords to ​relevant ad group
• Create split test ads every month and evaluate the result
• Create ad extension
• Monitor and adjust the pace of budget and bidding based on the result if needed
• Budget management
• Closely analyze the keywords' quality score and improve it if needed
• Evaluate other metric include location, device, schedule and adjust relevant ​items if needed
• Do experiment to test different bidding strategy
• Create monthly report on Google Data Studio (Looker Studio)

Results:

• Conversion increased by 10% and cost per conversion decreased by ​21.68%
• Click down by 9.40% and CPC down by 4.91%
  

05

Objective:

Google Video Ads (YouTube) -

(Doxa Creative & Digital Agency)

Collect leads who will likely to hire digital ads agency. The other KPI is ​low cost per conversion.

Actions:

• Manage Google video campaign and set up each ad group based on different targeting
• Create conversion tracking using Google Tag Manager
• Monitor and optimize the daily results if needed
• Always testing different audiences to target and optimize based on the result
• Placement optimization. Always check to exclude irrelevant placement where the ad showed
• Create split test ads (video, headline, description, landing page) every month and evaluate the ​result.
• Monitor and adjust the pace of budget and bidding based on the result if needed
• Budget management
• Create a monthly report on Google Data Studio (Looker Studio)

Results:

• Conversion (lead) increased by 25% and cost per lead decreased by ​32%
• Click increased by 17%,
  

06

Objective:

TikTok Ads -

(Doxa Creative & Digital Agency)

The goal is to collect leads who will likely hire digital ads agency. The ​other KPI is low cost per conversion. So, I run TikTok campaign with ​objective conversion.

Actions:

• Set the conversion tracking on landing page
• Set up TikTok ads campaign with objective conversion
• Monitor and optimize the daily results if needed
• Always testing different audiences to target and optimize based on the result
• Audience optimization. Always check the audience insight and adjust the audience's ​demographic based on the performance (cost per lead) if needed.
• Create split test ads (headline, description, landing page) every month and evaluate the result.
• Test the interactive add-on the ads
• Budget management
• Create a monthly report on Google Data Studio (Looker Studio)

Results:

• Conversion (lead) down by 19% and cost per lead decreased by 32%
  

07

Objective:

Facebook Ads for New User Acquisition - Ula

Execute campaign on Facebook ads for social e-commerce startup. The goal ​is to generate new user acquisition (complete first purchase) on App with low ​cost per acquisition and high conversion rate.

Actions:

• Create campaign based on user journey in app: from install the app, register, and ​purchase on the app.
• Weekly optimization in terms of creatives, and targeting.
• Scaling up the performing campaign in terms of budget.
• Always do A/B test within the creative, ad schedule, and targeting.
• Create brief for creative design and send request to design team.
• Always check the targeting location to match with the availability of the warehouse.
• Monitor daily performance and track daily result on Google sheet.
• Ensure the alignment of product showed in ads with the available SKU on the ​warehouse.
• Perform competitor analysis to get an insight about creative.

Results:

• Number of install up by 64.89%, registration up by 96.73%, and new user ​up by 59.29%
• Cost per install decreased by 21.33%, Cost per registration down by ​34.06%, CAC (cost per new user) down by 18.56%
  

Facebook Ads for Remarketing - Ula

08

Objective:

Execute campaign on Facebook ads for social e-commerce startup. The ​goal is to drive in-app purchase for past/exisiting users. The target is low ​cost per purchase, high AOV, and high ROAS.

Actions:

• Create a campaign for remarketing to target those who have purchased before.
• Weekly optimization in terms of creatives, and targeting.
• Scaling up the performing campaign in terms of budget.
• Always do A/B test within the creative, ad schedule, and targeting.
• Create brief for creative design and send request to design team.
• Always check the targeting location to match with the availability of the warehouse.
• Monitor daily performance and track daily result on Google sheet.
• Ensure the alignment of product showed in ads with the available SKU on the ​warehouse.

Results:

• The number of user who performed purchases again increased by ​21.83%
• Number o rder increased by 21.83%
• Cost per remarketing user decreased by 14.62%
• Revenue increased by 30.32% an d ROAS up by 25.29%
  

09

Objective:

Google App Campaign- Ula

Execute app campaign on Google UAC for a social e-commerce startup. ​The goal is to generate new user acquisition (complete first purchase) on ​App . The goal is low cost per acquisition, high conversion rate.

Actions:

• Create UAC campaign to drive in-app action and set up the ad group based on the ​different asset content (USP, Promo, Testimony)
• Adjust the pace of the budget and bidding based on the campaign's performance and ​scale the campaign.
• Always do A/B test within the asset (headline, description, image)
• Please always check the targeting location to match the warehouse's availability.
• Monitor daily performance and track daily result on Google sheet.
• Ensure the alignment of product showed in ads with the available SKU on the ​warehouse.

Results:

• Number of new user up by 43.14%
• Cost per install decreased by 35.01%, Cost per registration down by ​39.84%, CAC (cost per new user) down by 64.59%
  

10

Objective:

Tiktok Spark - Ula

The goal is to drive more awareness and visibility of Ula - social e-​commerce startup. To achieve that, I collaborated with the social media ​team to run boost post ads with objective followers and video view in ​TikTok account

Actions:

• Create TikTok spark ads with objectives follower and video views.
• Always do A/B test for audience targeting.
• Work together with social media team to discuss the post to boost.
• Report the performance/result of TikTok spark ads to the social media team every ​week.

Results:

• Followers increased by 12.25% compared to previous month
• Views increased by 32.90% compared to previous month

11

Objective:

Google Search Ads (SEM) -

(Talenta by Mekari)

Run SEM campaign for SaaS startup. The goal is to generate ​qualified leads with low cost per lead and high conversion rate.

Actions:

• Manage Google search campaign
• Monitor and optimize the results daily if needed
• Search term optimization by adding negative keyword and new keywords to relevant ad group
• Create split test ads every month and evaluate the result
• Monitor and adjust the pace of budget and bidding based on the result if needed
• Budget management
• Always check the landing page condition and improve if needed
• Closely analyze the keywords' quality score and improve it if needed
• Evaluate other metric include location, device, schedule and adjust relevant items if needed
• Do experiment if necessary
• Create report

Results:

• Results (lead) increased by 47% and cost per lead is decreased by 5%
• CTR growth by 8%

12

Objective:

Facebook ads (Lead generation) -

(Talenta by Mekari)

Run lead generation campaign on Facebook ads for SaaS startup. The goal ​is to collect qualified leads with low cost per lead and high conversion rate.

Actions:

• Manage lead generation campaign on Facebook
• Create a lead form and adjust the relevant field question
• Weekly optimization in terms of creatives, and targeting.
• Checked with sales team about the lead quality and optimize the lead form to filter ​more qualified leads if necessary
• Always do A/B test within the creative and targeting.
• Monitor daily performance and track daily result on Google sheet.
• Create monthly report

Results:

• Conversion rate (lead rate) up by 60%
• Cost per lead lower by 37%
  

13

Creating/Tracking Website Events

using Google Analytics and Google Tag Manager

Activity

In order to track conversion correctly, it is crucial to set up conversion tracking for some ​events in the website. So, I set up events within a website directly from Google Analytics.

14

Creating Report on Google Data Studio

Activity

Create multiple Data Studio (Looker Studio) to report the performance on Google and Facebook campaign.

Let's Work Together

+62 87761674048

aysah5356@gmail.com